One of the most common sentiments I hear in my job, from digital marketing colleagues and from clients alike, is that technology was supposed to make digital strategy easier. Its human nature, I get it. Continue reading “Technology Makes Digital Strategy Possible, Not Easy.”
Jerry McGuire Rant
For the past decade companies in general, and consumer brands particularly, have been aware of a shift in how the customer engages its marketing. Initially when analog gave way to digital channels, technically oriented departments owned systems to manage code, data, rules and processes. Experiencing bottlenecks, many businesses moved the responsibility to CMO’s; who, out of necessity, invented conduits between their own resources and technical staff who created the tools. Continue reading “Jerry McGuire Rant”
Top Takeaways from the Leaked New York Times Digital Strategy
Leaked New York Times Digital Strategy is a Wake Up Call
Much to the chagrin of my billing department @AgencyOasis (Agency Oasis) I spent most of this morning reading the entire 90+ page report leaked on Buzz Feed a few days ago written about and within the NY Times about their (lack of) Digital Strategy. Continue reading “Top Takeaways from the Leaked New York Times Digital Strategy”