If you aren’t paying for something, you’re the product. Or your data is.
On September 3rd Michael Jordan walked to the center of the field at the onset of the University of Michigan’s first football game of the 2016 season. The eye-pleasing, ceremonial activities of (arguably) the world’s best basketball player overshadowed any discussion around the details of the contract which led to his honorary captain’s position. The team donned the Jumpman logo on its uniform as part of the $170MM deal between University of Michigan and Nike. Nike sponsors a lot of collegiate teams and sports, as well as national and international teams. The news of yet another college and Nike partnership […]