If you aren’t paying for something, you’re the product. Or your data is.

On September 3rd Michael Jordan walked to the center of the field at the onset of the University of Michigan’s first football game of the 2016 season. The eye-pleasing, ceremonial activities of (arguably) the world’s best basketball player overshadowed any discussion around the details of the contract which led to his honorary captain’s position.  The team donned the Jumpman logo on its uniform as part of the $170MM deal between University of Michigan and Nike. Nike sponsors a lot of collegiate teams and sports, as well as national and international teams. The news of yet another college and Nike partnership […]

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5,6,7 – Five reasons why I moved up from the 6 to the 6s and not the 7 – a road warrior fanboy disobeys

Above is the first time I have ever acknowledged I am an Apple fanboy.  People assign me the label, often to my face, often not. I’m fine with it. I try to explain I am a fanboy of quality and things working. I rarely get my point across. I run windows on my MacBook Pro, jailbroke my phones for years to make it work the way I wanted, and plenty of other examples of going against the grain of the Apple – but alas, I still receive, and perhaps appropriately, the label of Apple fanboy. So be it. Certainly not the worst thing […]

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The Modern Consumer Creed – repeat after me

I am not sure why this hit me the other day.  I was riding through LA on the hog and came across uniformed Marines, holding their rifles.  I was reminded of Full Metal Jacket (?) where the Marine creed was made popular.  In my head I replaced ‘rifle’ with ‘device’ and it was eerie what appeared.  I changed a few other words, but the gist is pretty clear. Marine Creed This is my rifle. There are many like it, but this one is mine. My rifle is my best friend. It is my life. I must master it as I […]

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22 tips & tricks after 222k miles in the air

I wrote a post a while back about some travel tips I had collected as a ‘moderate’ traveler. Now, I feel I have been promoted to ‘experienced’ verging on expert.  Thought I would share a full cycle of learnings.  Some may seem remedial, but regardless they come together as a full package. And for context, yes, the reason this all feels a little controlling is because it is.  I don’t like flying, and gaining control of the process reduces any anxiousness.  I am fine with with flying by the seat of my pants in many parts of my life, just […]

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Customer Experience (CX) is just Customer Service (duh)

I would have posted this on my other blog, SHAPING THE GAME, however it ended up becoming a bit colorful and not as prescriptive as STG editorial guidelines would like me to be. (So thanks ‘structure’ and ‘rules’ for ruining my good time). I get pretty excited about Customer Experience. I believe in it. The brands I am a customer of, they believe in it. I enjoy solving business problems through the lens of CX. I like teaching people about CX (though it is pretty straight forward). I like helping people understand how to define it, plan it, execute it, realize it and…. […]

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12 months in 288 seconds

A video.

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The unofficial digital marketing phonetic alphabet

Enough with this heavy, emotionally draining material Jason.  For the Love of God!!! Let’s lighten it up a bit. Between Agency Life and a focus on Customer Experience for a living, I spend a lot of time on the road.  I gamify it for myself.  I refer to cities by their airport codes. If you saw my calendar it would just be a series of TLA’s (three letter acronyms)  indicating my progression from one place to another. LAX >> IAH >> PIT >> UPMC >> PIT >> EWR >> LAX BOS >> BUF >> DNC >> BUF >> ORD >> LAX […]

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Globalization in a Content World (Webinar)

(This is being re-posted with permission, originally on Shaping the Game) On Thursday July 16, we will be presenting a webinar on Digital Globalization.  The subject is a complicated one that influences how businesses operate, market themselves and communicate to their consumers.  Not all brands have to worry about this. However, with the increased global penetration of internet users combined with fragmented language use by country, globalization and the adjacent strategic decisions it requires is becoming critical.   Interestingly, completing a globalization & localization strategy can act as a first giant step towards personalization for most companies.  Personalization is a hot […]

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Give me the gift of your attention.

I sit here writing these thoughts, sparked by a tweet from a Ted Talk.  My iPad is playing an episode of something.  My mobile and tablet both have hundreds of notification bubbles on apps across the board. My watch has only stopped buzzing because the east coast went to bed (or was it cause I put it on Do Not Disturb…)

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The first 72 hours with Apple Watch

I vacillated on buying an Apple Watch for months. On one hand, its the first wearable that Apple introduced, and since my religious beliefs (or at least device purchase history) reside with Apple and not Droid, it seemed natural. On the other hand, really? A wearable? for real? This device was real money. Not just a token investment for the sake of saying ‘I’m modern, I’m an early adopter, I’m current’ but a real financial choice. But in the end, not getting one felt as though I was a curmudgeon sitting on my porch telling kids to get off my […]

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