Naysayers need not apply

 

Being negative is easy.

I suffer from being negative as much if not more than the next person (see what I did there?) In my own reviews, my manager can give me 100 things I did right, and I walk away focusing on the few things I can do better.  When my team shares with me their work, their thinking, it takes effort to both praise and constructively criticize. These are my own daily struggles, I suspect others struggle with similar items. Continue reading “Naysayers need not apply”

Jerry McGuire Rant

For the past decade companies in general, and consumer brands particularly, have been aware of a shift in how the customer engages its marketing. Initially when analog gave way to digital channels, technically oriented departments owned systems to manage code, data, rules and processes. Experiencing bottlenecks, many businesses moved the responsibility to CMO’s; who, out of necessity, invented conduits between their own resources and technical staff who created the tools. Continue reading “Jerry McGuire Rant”